Terminus: Logo 2.0

Terminus logo image

January 1st, 2015

Terminus Group was established with a team of ambitious technologists. Its vision is to build a platform that bridged the gap between AI and IoT, known as AIoT.

Logo is the face of the company, its product or services and connects the brand with its consumers. As Terminus shifts its core technology from smart locks to AIoT, a new identification is in order. Logo 2.0 introduces simple yet futuristic design to express this new reality.

Overview

  • New Terminus logo and brand VI.
  • Project Duration: 2 months.
  • Budget: $200,000 (US).
  • Departments: Marketing and Design.

KPIs

  • MRR: N/A.
  • CAC: N/A
  • NPS: 48+

File

  • Design proposal.
  • Brand visual identity.
  • Prototype.