Peloton: VAR
July 15th, 2020
Peloton is an American exercise equipment and media company
that was founded in 2012 and launched with help from a
Kickstarter funding campaign in 2013.
Its main product is a stationary bicycle that allows
users to remotely participate in spinning classes that are
streamed from the company's fitness studio.
Much of the company's popularity stems from its
now-celebrity fitness instructors, such as Robin Arzon,
Ally Love, Alex Toussaint, Cody Rigsby, and Jess King.
Peloton VAR is a VR/AR headset that enables users to bike ride in a simulated environment, it can be live-stream with fitness instructors or load it from pre-recorded videos.
Overview
- VR/AR headset for Peloton riders to bike in different simulated environments.
- Project Duration: 8 months.
- Budget: $7 million (US).
- Departments: Marketing, Product, Design and Engineering.
KPIs
- MRR: $15 million.
- Projected Sales: 300,000 units.
- CAC: $65.77
- NPS: 48+
File
- Road maps.
- Pitch deck.
- Product requirement documentation.
- Mockups.
- User stories.