GoWeeWee: WeeWee Symphony

GoWeeWee image

January 1st, 2020

GoWeeWee is a restroom finder mobile application (iOS & Android) with over 230,000 restrooms listed worldwide. It aims to be the personal restroom in your pocket. All restrooms are shown in real-time, so users can travel worry-free

Project WeeWee Symphony is a new App feature with a list of soundtracks to play during restroom visit. The purpose is to create a more relaxing atmosphere for users by blocking out external or internal restroom sharting noises.

Overview

  • Noise canceling during restroom visit.
  • Project Duration: 3 months.
  • Budget: $600K (US).
  • Departments: Marketing and Engineering.

KPIs

  • MRR: N/A.
  • Additional 5 million signup users.
  • CAC: $1.02
  • NPS: 48+
  • 30%+ in user retention in 6 months after launch.

File

  • Road maps.
  • Pitch deck.
  • Product requirement documentation.
  • Mockups & prototype.
  • User stories.