Facebook: Movie Night

Facebook movie image

August 10th, 2020

Facebook, Inc. is an American social media conglomerate corporation based in Menlo Park, California. It was founded by Mark Zuckerberg, along with his fellow roommates and students at Harvard College. Facebook is one of the world's most valuable companies. It is considered one of the Big Five technology companies along with Microsoft, Amazon, Apple, and Google.

Movie Night is a film starting with Hollywood movie stars and Facebook users, but instead of traditional action and cut, producers will choose scenes for FB users to reenact. Users film themselves according to the script and instruction at home, then upload it to Facebook audition page. Producers select clips that are best suited and edit it to the original scene with CGI, as if the user is the actor.

Overview

  • Courtroom drama made by Hollywood actors and Facebook users.
  • Project Duration: 8 months.
  • Budget: $50 million (US).
  • Departments: Marketing, Production, Design and Engineering.

KPIs

  • MRR: TBD.
  • Projected Sales: N/A.
  • CAC: $1.03
  • NPS: 65+

File

  • Road maps.
  • Pitch deck.
  • Product requirement documentation.
  • Mockups.
  • User stories.