BuzzFeed: Buzzer
July 1st, 2020
BuzzFeed, Inc. is an American Internet media, news and entertainment company
with a focus on digital media; it is based in New York City.
BuzzFeed was founded in 2006 by Jonah Peretti and John S. Johnson III,
to focus on tracking viral content.
Buzzer is a new feature that works similar to how users 'like' an article, but instead of likes icon, we use a buzzer icon to make it more fun.
Overview
- Buzzer icon for readers to ‘like’ articles.
- Project Duration: 3 months.
- Budget: $200K (US).
- Departments: Marketing, Design and Engineering.
KPIs
- MRR: N/A.
- Additional 1 million users.
- CAC: $1.03
- NPS: 55+
- 30%+ in user retention in 6 months after launch.
File
- Road maps.
- Pitch deck.
- Product requirement documentation.
- Mockups & prototype.
- User stories.